Target announces partnership with OpenAI, aims to reverse slump

YAHOO FINANCE

The partnership, set to launch next week as a test, will enable customers to tag Target in ChatGPT and share what they’re looking for.

For example, customers can ask ChatGPT: “Help me plan a holiday movie night.” Customers will then be able to access Target’s assortment right on the AI platform and add items to their cart based on the recommendations ChatGPT provides. When customers are ready to purchase items from the cart, users will be taken the Target app.

Prat Vemana, chief information and product officer at Target, told Yahoo Finance in an exclusive interivew that this integration makes Target the first to do, “conversation curation in a retail space.”

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