‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message
- Feb 22
- 1 min read
Now, a month after OpenAI announced said ads were coming on Jan. 16, that abrupt switch reads as instructive. Each step forward is not only about building an ad business but about shaping how that business is understood by users from the outlet. It’s a communication exercise as much as a monetization strategy.
Get it wrong and the downside won’t be limited to ad revenue. It risks eroding the trust of its 800 million user base and, by extension, usage.
“OpenAI is being very careful because it [introducing advertising] is a fine line in a conversational experience, and it does not take much to upset users if ads feel distracting or change the experience,” said Wayvia CEO Anthony Ferry.
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