ChatGPT could prioritize sponsored content as part of ad strategy
- lastmansurfing
- Dec 28, 2025
- 1 min read
OpenAI is allegedly still working on adding ads to ChatGPT, with sources saying staff are discussing ways to bake them into the chatbot’s responses.
According to The Information, the AI company is looking to create a new type of digital ad rather than simply copying what existing search and social media companies are running. This is possible because OpenAI can use historical chat data to serve ads that are highly relevant to users' interests.
“As ChatGPT becomes more capable and widely used, we’re looking at way to continue offering more intelligence to everyone. As part of this, we’re exploring what ads in our product could look like,” OpenAI told The Information. “People have a trusted relationship with ChatGPT, and any approach would be designed to respect that trust.”
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