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Mattel's collaboration with OpenAI won't emerge this year

  • lastmansurfing
  • Dec 16, 2025
  • 1 min read


Toymaker Mattel won't unveil its first product with OpenAI this year as originally hoped, Axios has confirmed.


The move comes amid greater scrutiny of AI interactions with teens as well as some high-profile issues with other toys that include generative AI.


Mattel, which has been silent about its plans since announcing the collaboration in June, confirmed to Axios that it won't hit its original target to announce a product during 2025.


Read more | AXIOS


 
 
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