OpenAI could take down Google’s $260 billion ad empire. Here’s how
- lastmansurfing
- 1 day ago
- 1 min read
Showing contextual ads beside organic search results is hardly new: That’s been Google’s business model for decades, and it makes the tech giant hundreds of billions per year.
What’s different, though, is how OpenAI can target its ads.
Matching ads to a specific user is hard. Google has traditionally done it by gathering vast troves of data about all of us, and then mining that data for insights on what we might buy.
In some cases, it’s obvious what ad Google should show. If you search “flights to Aruba,” you’re probably traveling to Aruba, and the company can profitably show you a bazillion ads for Aruba hotels, Aruba rental cars, and the like for the next several months.
But more than half of Google queries are “navigational.” These are purely transactional phrases that people type into the search engine in order to find something else. Many more queries are short and ambiguous.
Read the full story | FAST COMPANY