OpenAI set to run another Super Bowl ad as chatbot competition heats up
- Jan 17
- 1 min read
OpenAI is expected to air a Super Bowl ad for the second straight year, escalating its battle for users as rival AI companies gain ground.
The artificial-intelligence company behind the popular ChatGPT tool is set to broadcast a 60-second commercial during NBC’s broadcast of Super Bowl LX, according to people familiar with the matter.
The ad is the latest component of OpenAI’s expensive marketing offensive, which began last year with its inaugural Super Bowl commercial—its first foray into paid advertising.
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