OpenAI wants advertisers to prompt to create ads & skip agencies
- 5 hours ago
- 1 min read
Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on "The Thinking Behind Ads in ChatGPT."
It is a 25 minute interview and one part he discusses how he would like to see advertisers simply prompt to create ads and ad campaigns and not have to hire an agency or "performance marketers" to run ads on ChatGPT.
Asad said at about 21 minutes in:
"I do think the vision has to be where almost as easy as you were prompting nowadays for questions. You could say my goal is sell these shoes more in Midwest and go, And then it comes back. It's like hey I tried some experiments and I think this is the right bid given your price point. This is the right way to doing that. Do you want to spend more money on this? And then you continue that conversation and almost become an agent for that."
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