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What Apple’s AI deal with Google means for the two tech giants, and for $500 billion ‘upstart’ OpenAI

  • Jan 16
  • 1 min read




Apple and Google’s surprise AI partnership announcement on Monday sent shockwaves across the tech industry (and lifted Google’s market cap above $4 trillion).


 The two tech giants’ deal to infuse Google’s AI technology into Apple’s mobile software, including in an updated version of the Siri digital assistant, has major implications in the high-stakes battle to dominate AI and to own the platform that will define the next generation of computing.


When OpenAI debuted ChatGPT in November 2022, and throughout a good part of the next two years, many industry observers had their doubts about Google’s prospects in the changing landscape. 


But today, Google’s latest Gemini models (Gemini 3) are among the most capable on the market and gaining traction among both consumers and businesses. The company has also been attracting lots of customers to its Google Cloud, in part because of the power of its bespoke AI chips, called tensor processing units (or TPUs), which may offer cost and speed advantages over Nvidia’s graphics processing units (GPUs) for running AI models.





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